Wednesday, April 29, 2009

TOMS shoes




Have you heard about TOMS shoes? You may have seen an AT&T commercial featuring this organisation. You may have never heard about them. Here is their story.

"Chief Shoe Giver Blake Mycoskie, a true AT&T customer since 1997, operates his entire business from his phone and needs a reliable network that works around the world. TOMS was founded on a simple premise: For every pair you purchase, TOMS will give a pair of shoes to a child in need. One for One." http://www.youtube.com/user/tomsshoes


"What We Do:
Since our beginning in May 2006, TOMS has given over 140,000* pairs of shoes to children in need through the purchases of caring customers. Because of your support, TOMS plans to give over 300,000 pairs of shoes to children in need around the world in 2009.
*As of April 2009

Why Shoes?:
Most children in developing countries grow up barefoot. Whether at play, doing chores or just getting around, these children are at risk.
Walking is often the primary mode of transportation in developing countries. Children can walk for miles to get food, water, shelter and medical help. Wearing shoes literally enables them to walk distances that aren't possible barefoot.
Wearing shoes prevents feet from getting cuts and sores on unsafe roads and from contaminated soil. Not only are these injuries painful, they also are dangerous when wounds become infected. The leading cause of disease in developing countries is soil-transmitted parasites which penetrate the skin through open sores. Wearing shoes can prevent this and the risk of amputation.**
Many times children can't attend school barefoot because shoes are a required part of their uniform. If they don't have shoes, they don't go to school. If they don't receive an education, they don't have the opportunity to realize their potential.
There is one simple solution...SHOES.
Four of the planet's six billion people live in conditions inconceivable to many. Lets take a step towards a better tomorrow. " - TOMS shoes **Emphasis mine.

How awesome is that!? We LOVE this idea. It's bold, imaginative, brilliant, caring and beautiful. Oh yeah, and the shoes? They are canvas, vegan and very, very cute! Go show them some love.

www.Twitter.com/TOMSshoes


www.Facebook.com/TOMSshoes


www.TOMSshoesBlog.com

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